Staging for Gen Z Buyers: Bold Colors, Tech Nooks, and TikTok-Ready Spaces
As the first digitally native generation, Gen Z buyers have a unique perspective when it comes to house hunting. They value visual appeal and technology, making traditional home staging techniques ineffective for this tech-savvy demographic. In order to attract and appeal to Gen Z buyers, it’s crucial for sellers and real estate agents to understand their preferences and adapt accordingly. In this article, we’ll explore the top staging trends for Gen Z buyers, including bold colors, tech nooks, and TikTok-ready spaces.
Bold Colors: Standing Out in a Crowd
Unlike previous generations, Gen Z buyers are not afraid to take risks with color. They are drawn to bold, vibrant hues that make a statement and add personality to a space. In fact, a study by Better Homes & Gardens found that Gen Z’s favorite colors include electric blue, hot pink, and neon green.
When staging for Gen Z buyers, incorporating bold colors can help a property stand out in a crowded market. This can be achieved through accent walls, furniture, and accessories such as throw pillows and rugs. Don’t be afraid to mix and match colors, as Gen Z buyers tend to prefer a more eclectic and unique look.
Creating a Colorful Kitchen
Kitchens are often considered the heart of the home, and Gen Z buyers place great importance on this space when making purchasing decisions. In order to make a lasting impression, consider incorporating bold colors in the kitchen. This can be done through colorful cabinets, backsplash, or even appliances. For a more budget-friendly option, try adding colorful kitchen accessories such as dish towels, utensils, and small appliances.
Tech Nooks: The Future of Home Offices
With remote work becoming the new norm, having a designated home office space has become essential for many Gen Z buyers. However, traditional home office setups can feel outdated and uninspiring. That’s where tech nooks come in.
A tech nook is a designated area in a home specifically designed for tech use. This can include a small desk with built-in outlets and USB ports, a comfortable chair, and adequate lighting. For Gen Z buyers who are always connected, having a designated space for their technology is a major selling point.
Creating a Multi-Purpose Space
To appeal to Gen Z buyers, consider creating a tech nook that can also serve as a study or media space. This allows for flexibility and maximizes the functionality of the area. It’s also important to incorporate modern technology such as voice-activated assistants and wireless charging stations.
TikTok-Ready Spaces: Appealing to the Social Media Generation
Gen Z is known as the “TikTok generation”, with the short video app being their preferred social media platform. This means that for many Gen Z buyers, having a home that is Instagram and TikTok ready is a top priority.
When staging a home for this demographic, it’s important to consider how the space will look on social media. This includes incorporating aesthetically pleasing elements such as statement walls, unique decor, and plenty of natural light. Adding fun and interactive elements, such as a chalkboard wall or a photo booth area, can also be a major selling point for Gen Z buyers.
Creating a Modern and Functional Bathroom
The bathroom is one of the most important rooms to have TikTok-ready for Gen Z buyers. They are looking for modern and functional spaces that provide the perfect backdrop for selfies and other social media content. Consider adding unique elements such as bold wallpaper, colorful tiles, or unconventional lighting to make the bathroom stand out.
In conclusion, staging for Gen Z buyers requires thinking outside of the box and incorporating bold colors, tech nooks, and TikTok-ready spaces. By understanding their preferences and adapting to their lifestyle, sellers and real estate agents can better attract and appeal to this important demographic in the competitive real estate market.
